Selected Work
Work, described plainly.
No inflated numbers. Here is what was built and what it was built to do.
Paid media rebuild
From boosted posts to a structured ad account
The account had been running on ad-hoc post boosting with no funnel structure and no way to attribute a lead to a campaign. We rebuilt it as a proper Meta and Google account with cold, warm and retargeting layers, a tested creative strategy, and a 90-day roadmap.
Content system
A 26-episode series, planned end to end
Built a complete podcast content system: a 26-episode calendar, a pillar structure so episodes ladder up to themes rather than wander, and a full production script for the first episode so recording could start immediately.
Lead follow-up
Automating the follow-up that never happened
Leads were arriving and going cold because nobody called them back the same day. We built an AI-assisted WhatsApp nurture flow that responds immediately, qualifies the enquiry and hands a warm lead to the team.
Playbook
A 12-module marketing playbook
A full operating playbook documenting campaign structure, creative angles, follow-up flows and reporting — so a new account can be launched on proven ground instead of starting from a blank brief.